Photo by: David Yeazell Stephan Stroud Mon, November 2, 2026 at 10:31 PM UTC · 2 min read About Our Ads Advertisement Advertisement Advertisement One of NASCAR's most recognizable sponsors is officially making a return, and longtime racing fans have plenty of reasons to be excited. Hooters is back in NASCAR, bringing a familiar name to the sport just when fans thought they had seen the last of the iconic orange and white branding.
The restaurant chain will return for the 2026 NASCAR Cup Series championship race at Homestead-Miami Speedway, marking an exciting development for a brand that has a long history in stock car racing.
Hooters' return is particularly interesting considering how its previous partnership with Hendrick Motorsports ended. The company sponsored Chase Elliott's No. 9 Chevrolet beginning in 2017, becoming one of the most recognizable paint schemes in the garage.
However, that relationship came to an end in 2024 after Hooters struggled to meet its financial commitments to the team.
Hooters has been connected to NASCAR for decades, dating back to its sponsorship of Alan Kulwicki in the early 1990s.
Kulwicki famously carried the Hooters colors during his championship winning 1992 season, creating one of the most memorable sponsor relationships in NASCAR history.
The company later found another major partnership with Elliott, who captured the 2020 Cup Series championship while driving for Hendrick Motorsports.
Now, its return gives fans another opportunity to see the familiar brand represented in NASCAR.
Sponsor relationships are an important part of NASCAR, and bringing recognizable brands back into the sport is always exciting.
Hooters has been part of some unforgettable moments throughout NASCAR history, and its return for the championship race adds another chapter to that relationship.
With the 2026 season approaching its conclusion, fans will be watching closely to see how the reunion comes together.
Hooters is back in NASCAR, and its return is a reminder that some of the sport's most recognizable partnerships never truly disappear.
Source: Sports
0 Comments